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One Arts Plaza: Joe DePinto, CEO of 7-Eleven, was featured on Sunday’s episode of CBS’ reality TV series Undercover Boss.

Posted on February 22, 2010


CBS’ Undercover Boss reveals what happens when CEOs go incognito as employees of their own companies. Joe DePinto, CEO of 7-Eleven which headquarters at One Arts Plaza in Dallas’ Arts District, shows up as a new employee at several 7-Eleven locations around the United States.

“He’s amazed by the amount of coffee we sell,” said Dolores, an 18-year employee of the franchise who knows every customer who walks through the door, has five children, is on dialysis–and has no idea her new hire is her boss undercover.

“That’s why we’re selling 2500 cups of coffee a day,” said DePinto to the cameras. “Not because we have great coffee, but because we have people like Dolores.”

Watch the full episode of Undercover Boss here.